CIRCLES subscription-based club concept allows publishers to generate revenue from connecting advertisers with readers, using their publications editorial expertise.

The allure is unique experiences and benefits provided by your advertisers beyond what's available to the general public.


Circles for Circles for subscribers

1. Marketplace for publisher to sell trade to subscribers.

2. Acts as a third party vendor for advertisers, looking to sell products at a discount to Circles subscribers.

3. Outlet for advertisers to offer give-away, sweepstake or periodical trade in return for media and traffic.


Circles for small business advertiser

1. Advertiser can change promotions and trade at will.

2. Advertiser has ability to buy overstock or unsold adspace at reduced cost.

• Exclusivity of club membership
• An immediate gift equal to their sign up cost
• Access to “new” experiences unavailable to the general public
• Discounts and benefits on attractive services
• Like-minded social interaction

• Unprecedented ROI
• New types of exposure to
  potential customers
• New impressions with readers
• An expanded media platform
• Direct access to a targeted, motivated demographic
• Editorial support and guidance

• New revenue streams from memberships, fulfillment fees
  and online store
• An online traffic driver
• Increased branding opportunities
• New products for advertisers including small business packages
• New subscribers

Publications already have the assets to populate the club. Start by funneling existing events, promotions, sweepstakes and other trade into your new loyalty club. Then partner with your advertisers to generate additional new offers and benefits. Commit to editorial support both in print and online basic first footsteps you need to take.

Our turnkey program reduces your time to profitability and allows you to skip many steps in implementing your own branded club. We provide you with the technology platform, marketing and branding tools, content publishing, sales and editorial training and customer support. We believe in this program so much that we put our own resources on the line to hit mutually agreed upon financial targets. This guides us in what we commit to, as well as defining your responsibilities in promoting the program. Your success is our success.

• Our Deliverables  
• Club Website
• Website newsletters
• Affiliate program
• Online banner campaign
• Print and poster campaign
• Promotions and vouchers
• Social network distribution
• Sweepstakes
• Sales material (for staff)